Following the global success of Very Good Girl, this year sees a dazzling progression with the introduction of Very Good Girl Glam, the new fragrance by Carolina Herrera. Pushing boundaries with sustainably sourced ingredients and unique new processes of extraction, Very Good Girl Glam is an ode to the power of femininity, in the form of a fearless and brilliantly bold Parfum. 

Since its very first incarnation in 2016, the stiletto-shaped Good Girl flacon has stood for sophisticated female empowerment. Interpreted in a saturated red for the original Very Good Girl fragrance, for Very Good Girl Glam this sensual hue has been deepened, drenched in a dazzling cascade of glitter, pushing it into an ever more refined realm of femininity. It was this glamorous detail that sparked the imaginations of perfumers Quentin Bisch, Louise Turner, and Shyamala Maisondieu to create the illusion of a shimmering fruity red top note to the fragrance, for which the cherry was an instinctive choice.

It’s a fascinating evolution after the dewy fluorescence of the currant in Very Good Girl. “The tonality of the cherry is much deeper, far more intense” according to Quentin Bisch. “Even visually, the cherry has a mysterious and lacquered aspect, with a glistening play on deep shades of dark red and pink”. An explosively literal interpretation of a colour with profound ties to the inherent strength of the woman. 

This depth is only intensified by a base note of vanilla, developed with the multisensory experience of tasting the grainy interior of a natural vanilla pod in mind. With its sweet and savoury contrasts, it’s the embodiment of the Good Girl duality which is integral to every fragrance in the family. 

As Mrs Herrera famously said, fragrance should be thought of as an invisible accessory. The woman who wears Very Good Girl Glam is not afraid of being noticed for her personality: fearless and assertive, she has the confidence to express herself with scent, and the rose extract at the heart of this daring new fragrance is an articulate statement of this femininity. 

Concentrated rose water not only amplifies the opulent heart of Very Good Girl Glam, but elevates it from an Eau de Parfum to the textured power of a pure Parfum. And in an exclusive first, the team behind the fragrance reinvented the process of extraction, while simultaneously finding unprecedented ways of expressing themselves creatively. 

In this very modern spirit of the times, the perfumers managed to up-cycle rose water that would normally have been disposed of by re-extracting it, thereby not only saving the distillation of an entirely new field of flowers, but discovering a whole other tonality to the essential oil that would not normally have been found. A focus on working in greener ways that’s also reflected in the Vetiver utilised in this fragrance, which is at the heart of a programme called Sourcing for Shared Value, the core values of which find the most ethical ways to grow and harvest Vetiver while protecting the people who work the land by aiding with local education and infrastructure. Some of the ways in which Carolina Herrera constantly find ways to use the most beautiful and greenest product for the population and for the world.

But there’s a woodiness at the root of this magical olfactory structure which ties the principal ingredients of cherry, rose, and vanilla of this potent Parfum together, while representing the irreverence of the Good Girl character. Very Good Girl Glam is a tribute to a woman who radiates a zest for life, or Alegria de Vivir, and who has the selfassurance to stand up for herself and for the planet that she inhabits. 

About Carolina Herrera Carolina Herrera is an international fashion and beauty house recognized for its colorful, joyful and confident take on life. Founded in 1981 by Carolina Herrera, the eponymous label’s scope has steadily grown and now includes ready-to- wear clothing and accessories for women, men, and children, as well as bridal wear, fragrances, and makeup.The House’s fragrance adventure began in 1988 with the launch of Carolina Herrera’s first eau de parfum. In 1996, Mrs. Herrera’s daughter, Carolina A. Herrera, joined the company for the launch of 212 and was appointed to the role of Beauty Creative Director in 2020. Today, she leads a division that comprises over 20 fragrances with a presence in more than 120 countries worldwide - including the Herrera Confidential collection, CH, Bad Boy and the wildly successful Good Girl and 212 - and is also responsible for the brand’s first-ever makeup line, Herrera Beauty. A quintessentially New York brand, the House of Herrera is defined by its three lines: Helmed by Creative Director Wes Gordon,Carolina Herrera New York embodies the fearless & fabulous women of today who aren’t afraid to stand out in style. CH Carolina Herrera portrays a bold, solar and free-spirited approach to fashion and beauty. Finally, 212 Carolina Herrera is aligned with the fresh energy of young New Yorkers who live for parties and shared experiences. Known for embracing elegance with a touch of irreverence, the brand’s fashion and beauty collections reflect the iconic style and effortless sophistication inherent to its founder, Carolina Herrera. Follow @carolinaherrera on Instagram and Facebook.com/CarolinaHerreraNY for the latest news.