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22 June 2023

1 MILLION ROYAL

15 years ago, Paco Rabanne captured the zeitgeist and pioneered a new future in fragrance with the launch of 1 Million: an unapologetically bold woody spicy blend. Reimagined many times in the intervening years, each of its successors contextualized contemporary masculinity, providing a call to action for men everywhere to express their most badass, flamboyant self.

This year, the legend is reimagined and the limits of fragrance pushed once again with 1 Million Royal parfum.

In recognition of a masculine renaissance, new 1 Million Royal empowers you to defy the codes of societal convention, and live defiantly – as nobody but you. Powered by your inner confidence; made for you by Paco Rabanne. 15 years on from the original fragrance, a new icon rises. Enter the kingdom of 1 Million Royal. It’s time to rule life, your way.

AN INTOXICATING BLEND

CRAFTED TO EMPOWER YOUR MOST DEFIANT YOU

A masterful composition by globally renowned noses, Quentin Bisch and Christopher Raynaud, 1 Million Royal is powered by your inner confidence, and crafted as a catalyst for a more creative, unconstrained future in which you can live, unapologetically as you.

1 Million Royal is a thrilling new take on a fresh woody fragrance for men. At the top, energizing lavender brings the flamboyance to take success next-level. At the heart, vibrant cedarwood shines bright. Finally, at the base, the complexity of masculinity unfolds with a sensual touch of benzoin, as magnetic as you.

Within 1 Million Royal, there’s an overdose of French lavender oil Orpur™ Lavandin Abrialis oil Orpur™ and clary sage oil Orpur™. This aromatic part infuses a powerful naturalness reinforced by a violet and patchouli previously absent from 1 Million. The spicy note has also evolved from nutmeg to a trio of exceptional natural black peppers. Then we rewrote 1 Million's iconic amber woody scent with more modern woods and sustainable Ambrofix™ made from sugar cane.’ Quentin Bisch & Christopher Raynaud

BUILDING ON THE 1 MILLION LEGACY

THE NEXT CHAPTER IN POWERFUL MASCULINITY

Ever since its foundation in 1966, the name Paco Rabanne has been synonymous with ideas that transcend the aesthetic and invigorate the spirit of the vanguard. Inspired by the original Million Royal, 1 Million Royal is the next chapter, defining flamboyant masculinity on its own terms.

As an olfactory evolution, reimagined for the now, 1 Million Royal lives in synchronicity with La Maison’s iconic codes, drawing dynamism and energy from the gold and metallic accents, along with majestic red jewels, to create the reimagined ingot and fragrance within.

We wanted to mark the 15th anniversary of 1 Million by creating a modern and stylish 1 Million Royal. A fragrance born from a quest for absolute quality. As a new version of the original fragrance, 1 Million Royal adds certain materials and unveils the marriage of the most noble ingredients.’ - Quentin Bisch & Christopher Raynaud

A BOTTLE REIMAGINED

THE LEGENDARY INGOT FLARES REGAL RED

The utmost confidence comes from simplicity. Born out of this belief, the legendary 1 Million gold ingot is architectural, sleek, metallic – and instantly recognizable as a signifier of unconstrained masculine success. Reimagined this year for a new royal kingdom, the bar acquires accents of regal red. Daring, visionary, fearless: it acts as an echo of the legacy that came before it, while leading the charge for a bold new era that can only be 1 Million Royal.

A ROYAL CAMPAIGN

JOEY BADA$$ RETURNS FOR 1 MILLION ROYAL

From the video of himself freestyling on YouTube in 2010, to releasing his debut mixtape, 1999, in 2012 and beyond, Joey Bada$$ has risen to critical acclaim and recognition. A rapper, a singer, and an actor, he is also a founding member of the hip-hop collective, Progressive Era, and has starred in short films such as No Regrets and played the recurring role of Leon in the television series, Mr. Robot.

As a fearless change-maker who lives life – defiantly – by his own rules, inspiring and galvanizing his followers to do the same, he is the embodiment of 1 Million Royal who embraces the Paco Rabanne commitment to fearless self-expression.

As ambassador for 1 Million Royal, Joey stars in a new campaign, alongside Simona Kust. Dressed all in white against a red background, Joey encapsulates the zeitgeist, leading the charge for a new masculinity that lives unconstrained by convention to unlock flamboyant confidence and success.

STAINABILITY REMAINS AT THE HEART OF 1 MILLION ROYAL

Paco Rabanne is committed to a more inclusive, creative and responsible future. As part of this promise, 1 Million Royal is vegan and comprised of 79% ingredients of vegetal origin.

LADY MILLION ROYAL

THE NEW FRAGRANCE OF DEFIANT FEMININITY BY PACO RABANNE

12 years ago, Paco Rabanne created Lady Million to capture the spirit of femininity: glamorous, irreverent, a golden girl who attracts the spotlight wherever she goes. Reimagined and reinterpreted multiple times since, each iteration has represented a fresh take on what it is to be a woman – without limits.

This year, the story continues with an ultra-intoxicating fragrance for empowered femininity. Meet Lady Million Royal.

Powered by your inner confidence, enter the Lady Million kingdom where defiant femininity rules free. Unconstrained by convention, get ready to live by no one’s rules but your own. It’s time to rise and claim your stage. It’s time to be Lady Million Royal.

A DEFIANT BLEND

CREATED TO UNLOCK YOUR MOST CONFIDENT SELF 

As a manifesto for unconstrained femininity, Lady Million Royal has been crafted by globally-renowned noses Anne Flipo and Domitille Michalon-Bertier, to unleash glamorous sensuality via an ultra-confident fruity floral blend. 

Capturing the essence of now to free your authentic self and attract unbridled fun, juicy pomegranate seduces with a splash of freshness, while the floral bouquet at the heart unfurls as a signifier of ultra-sensuous femininity. At the base, audacious Cashmeran lingers, inviting you to live – defiantly – as nobody but you.

'It was important to keep the olfactive DNA of Lady Million with a strong white flower bouquet and addictive woods. In Royal, the floral bouquet is made of jasmine sambac, tuberose and orange blossom for an enveloping and addictive effect. To reinterpret the iconic woody side of the fragrance, we used a unique molecule created by IFF's R&D called Cashmeran. It evokes the velvety feel of cashmere and is woody, ambery, and musky for sophisticated and sensual facet that goes perfectly with patchouli and musk.'- Anne Flipo

CONTINUING THE LADY MILLION LEGACY

THE NEXT EVOLUTION OF UNCONSTRAINED FEMININITY

Ever since its foundation in 1966, the name Paco Rabanne has been synonymous with ideas that transcend the aesthetic and invigorate the spirit of the vanguard. Inspired by the original floral and woody notes, Lady Million Royal is the next chapter, rising higher to liberate charismatic, vivacious and unreservedly confident femininity on its own terms.

 As an evolution of the original, still an icon today, Lady Million Royal fuses La Maison’s rule-breaking codes with a new bottle bearing accents of majestic red, along with the empowering juice within.

 ‘The vision of women’s perfume has changed over the years; women no longer perfume themselves exclusively to seduce. They choose to wear perfume for themselves; to feel empowered and confident. And this is exactly what Anne and I had in mind when we created Lady Million Royal.’ –Domitille Michalon-Bertier

A BOTTLE REINVENTED

THE ICONIC DIAMOND GOES ROYAL

She's the woman who rules freely. The spirit of Lady Million is captured in a new bottle, as the iconic architectural details and diamond-like silhouette get updated with a touch of regal red. Bold, fearless, and utterly majestic, a red floral design takes couture next level and mirrors the many facets of femininity of itself.

A ROYAL CAMPAIGN

SIMONA KUST RETURNS AS LADY MILLION 

Now just 20 years old, Simona Kust has already enjoyed run-away success as one of the rising trailblazers of the model industry. Having appeared on the pages of I-D, Numero, Interview and Vogue Russia, she has earned a reputation for her distinctive look and fearlessly charismatic identity. Born in Stockholm, she spent some of her childhood in Moscow and now lives in Paris when she is not travelling the world for work.

As the ambassador for Lady Million, Simona encapsulates and embraces everything it means to live by your own rules and express yourself without constraints. This year, Simona stars in a new campaign for Lady Million Royal, joining Joey Bada$$ in an invitation to break free, join the fun – and live life as your most glamorous, unapologetic self.

'Being Lady Million is the biggest honor. It teaches me how to carry myself; bravely and confidently. Especially in moments when I feel shy or experience impostor syndrome. It also teaches me to embrace my femininity. I always adored the almost mythological image of a lady, a woman who runs with the wolves.' – Simona Kust

SUSTAINABILITY REMAINS AT THE HEART OF LADY MILLION ROYAL

Paco Rabanne is committed to a more inclusive, creative and responsible future. As part of this promise, Lady Million Royal is vegan and comprised of 79% of ingredients of vegetal origin.

 

 

 

 



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