Inspired by the pure light unique to Montreux, La Prairie seeks to harness its power with the White Caviar Collection – the power to enliven, to enhance, to beautify – the very power that artists strive to capture in their works to highlight their subjects.

The unique illumination inherent to La Prairie’s place of origin is a ballad of light upon water: it begins as pristine ice and snow that melts into the purest water, filtering through the highest Swiss peaks, infusing itself with rich minerals as it trickles down and diffuses into the lake below.

In this slow, fluid journey, light and water meet in a way that is unique to Switzerland. The captivating reflection of light and water is a Swiss enchantment: it dances and glimmers on the surface of the lake; it radiates intricately through the lake’s dynamic waters; it refracts off the lake’s mineral depths. This enchantment is a magical encounter of light and water.

ENCAPSULATED LIGHT

Inspired by this magical encounter, the scientists at la Prairie have seized its glimmering luminosity to magnify it on the skin. 

In 2019, La Prairie scientists established the Equation of Light, which shows that light – or skin luminosity – is a function of colour and reflection. In seeking to uncover new paths to luminosity, they queried how water might impact the reflection of light from the skin – they sought to seize this glimmering luminosity, to re-create its magic.

The formula of White Caviar Essence Extraordinaire addresses the reflection element of the Equation of Light in three ways. First, by increasing skin hydration, and thus the amount of water in the skin. It also contains collagen-supporting ingredients to help plump the look of the skin and create a firmer appearance. Finally, it gently exfoliates to provide a smooth, light-reflecting finish. Together, these actions enhance reflection of light from the skin.

In parallel, White Caviar Essence Extraordinaire addresses the colour aspect of the Equation of Light by delivering to the skin the most potent illuminating molecule: Lumidose, encapsulated for the first time.

Lumidose is the most potent inhibitor of human tyrosinase – the enzyme responsible for the formation of melanin – that we know today. This patented molecule achieves neverbefore-seen results, fading age spots more potently and faster than other tyrosinase inhibitors. This extraordinary molecule was identified as the single most powerful illuminating active ingredient following over 15 years of research that included screening over 50,000 ingredients.

Lumidose has been encapsulated for the first time, thanks to an innovative technology, which forms a double-encapsulation system.

White Caviar Essence Extraordinaire also contains Swiss caviar ingredients – Swiss Golden Caviar Extract, the signature caviar ingredient of the White Caviar collection, has been shown to support natural collagen production to help plump the look of the skin and create a firmer appearance, thus increasing light reflection back to the skin surface. In addition, Swiss Golden Caviar Water, which captures the most delicate and volatile components of golden caviar, makes up the foundation of the formula and enhances its sensoriality with a refreshing touch.

Like all of La Prairie’s creations that are the result of 90 years of Swiss cellular science, White Caviar Essence Extraordinaire is infused with La Prairie’s Exclusive Cellular Complex. This active ingredient uses cutting-edge biotechnological research to give new life and energy back to the skin.

Housed in an elegant glass vessel featuring an innovative bottle-within-a-bottle design to protect the formula from light and preserve its efficacy, White Caviar Essence Extraordinaire immerses skin in a glimmering luminosity.

THE WHITE CAVIAR ILLUMINATING RITUAL

Morning and evening, cleanse face thoroughly. Apply White Caviar Essence Extraordinaire, the first step to more illuminated, firmer skin. A transformative gel-to-water essence, the silky, opalescent lotion glides on to begin its exceptional work with a refreshing sensation. It helps to protect skin from pollution and oxidative stress. Skin is smoothed, firmed and left feeling plumped, hydrated and refreshed. Follow with White Caviar Illuminating Pearl Infusion, a serum that targets age spots, redness and greyness – three chromatic light-barriers to a luminous complexion. Finish the ritual by dispensing a single dose of White Caviar Crème Extraordinaire, which works to illuminate the skin as if by a flattering light, and smoothing it gently over the entire face, avoiding eye area. For optimised protection against UV-induced effects of aging, apply Cellular Swiss UV Protection Veil SPF 50 in the morning and repeat throughout the day.

THE DANCE OF LIGHT AND WATER

La Prairie has commissioned Taiwanese dancer, new media artist and choreographer Wen-Chi Su to pay tribute to the magical encounter of light and water brought to life in a poetic, aesthetic, feminine art performance. This singular encounter is expressed through the highest form of movement – dance. In her performance, the artist interacts with her installation to express a story of Swiss nature, glimmering light, fluidity and femininity. It is an artistic performance that engenders deep emotions: enchantment, sensoriality, timelessness. An aesthetic and physical expression of the unique encounter between light and water, Wen-Chi Su’s piece is a metaphor for its glimmering luminosity.

A POETIC ARTISTIC SYNERGY

This collaboration also fosters a conversation on the synergy between contemporary art and science: two fields that are a continuous inspiration for the artist. With this new artistic venture, La Prairie enters for the first time into the world of performance art where body, movement and femininity come together to enrich the brand with a new paradigm.

This latest commission is also the occasion for La Prairie to cement its support to female artists from different cultures, perspectives and art practices.

Wen-Chi Su’s collaboration with La Prairie will be exclusively presented during Art Basel Miami Beach (December 2-4, 2021) as part of the luxury house’s ongoing collaboration with the world renowded Modern and contemporary art fair.

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