Passion. Power. Strength: This is Q by Dolce&Gabbana. Understanding that the energy that comes from a powerful individual is doubled when that person meets a like-minded soul, the new female fragrance joins K by Dolce&Gabbana with a campaign honouring the unstoppable power of two. This is not just an ode to romantic relationships. It’s an ode to crucial friendships, partnerships, and pairings. Because when two strong energies unite, they are invincible together. As Dolce&Gabbana enters a new era of beauty, the new concept explores the electric potential of a power couple. Celebrating the strength of exceptional individuals and the limitless possibilities as they come together, the campaign hopes to ignite creativity and uninhibited self-expression by encouraging wearers to discover the person who re-energises them most. To all the Kings and Queens out there – this is your calling to unite. To fuel each other’s energy and charge ahead. Continuing to bring the gift of Italian beauty to the rest of the world, K&Q by Dolce&Gabbana are made exclusively in Italy. The craftsmanship and attention to detail that forms the backbone of these sensual scents are inherent to the Dolce&Gabbana DNA. Q is a signature fragrance for a powerful individual, a woman who shares herself with those who bring her deeper energy and embolden her distinctive heart. The scent shares commonalities with K by Dolce&Gabbana, which embodies the spirit of a man who chooses his destiny, a King of the every day. The K&Q story is one of magnetism, instinct, and power. Prepare for sparks to fly. Launching January 2023. NEW Q by Dolce&Gabbana Eau de Parfum In the single-minded pursuit of her reign, a modern Queen’s head is only turned by a worthy match. A scent to match her might, Q by Dolce&Gabbana was crafted by perfumer Daphne Bugey, and created in Italy using only the highest quality raw materials selected according to the fine fragrance criteria. The woody fruity Eau de Parfum sparks new possibilities by opening with the quintessentially Italian and tart Sicilian Lemon, revealed alongside luminous Blood Orange and glowing Jasmine petals. A stunning contrast between the fresh and addictive zesty Lemon is delivered by the delicious crunchiness of an irresistible scarlet red Cherry at the heart. Tangy and sweet at the same time, these notes contrast perfectly while being complemented by creamy Heliotrope. An addictive dry down shares commonalities with K by Dolce&Gabbana, with both scents built on vibrant Cedarwood. Sophisticated Crystal Moss and mellow Musk also at the base reinforce a sense of self-confidence that reminds this exceptional woman she is a Queen. The cap design introduced with the launch of K is reimagined for Q. It features a regal gold crown in a cherry red tone inspired by the heart note of the fragrance. The scent is encased in a heavyglass bottle to add a touch of modernity, while the daring red box adorned with a gold crown highlights the bold facets of the fragrance. The bottle and packaging are emblazoned with the unmistakable Dolce&Gabbana logo. K by Dolce&Gabbana Eau de Parfum The Queen can choose to join a King, as Q becomes the natural female counterpart to K by Dolce&Gabbana. A woody aromatic, the Eau de Parfum was crafted by perfumers Daphne Bugey and Nathalie Lorson, and created exclusively in Italy. Like the new Q by Dolce&Gabbana, the scent opens with invigorating Sicilian Lemon. A fusion of additional notes follow; sparkling Blood Orange, sharp Juniper essence, and spicy Cardamom. A heart of Fig Milk stands out for its smooth, creamy edge. This blends sensually with crisp Geranium essence, calming Clary Sage essence, and relaxing Lavender. Chili Pepper lies in wait for the right moment to turn up the heat. As in the female scent, the male fragrance unfurls into an elegant dry down of soft Cedarwood. Deep Patchouli and earthy Vetiver strengthen and amplify the base’s other vibrant note of smoky Nagarmotha Wood. The lacquered glass bottle is dressed in a regal blue hue. Its geometric form represents a King’s strength. Similarly topped with a crown, the burnished silver patina is jewelled with tiny blue stone accents. The bottle is crowned with the letter K like a signet representing the majesty of the wearer. Navy packaging is embellished with a silver crown and the iconic Dolce&Gabbana logo. The Campaign The new K&Q campaign shows a fearless couple who are invincible together. The male and female protagonists of the story find themselves in an isolated and vast landscape prickling with heat and tension. The individuals race towards each other before their magnetism leads to an embrace charged with electricity. Powered by passion, fuelled by instinct, they recharge each other’s energy to explosive new levels. He is a King, she is a Queen. Forget conquering alone, these two can conquer further together. Beyond the romance, the campaign speaks to the potential of a meeting between two powerful individuals. Whether friends, partners or lovers, they become the masters of the universe as a pair. Live, breathe, and dream of Italy this year as you express your energy for the King or Queen in your life with K&Q by Dolce&Gabbana. Two scents that say: together, we reign.