Visionary. Disruptive. Entertaining… Paco Rabanne has always been one step ahead of the game. Rewriting the rules. Pushing back the boundaries of perfumery.

Today, Paco Rabanne takes another step into the future with the first masculine fragrance launch conceived 100% for gamers. A cool match of chrome and camo inspired by the codes of gaming: the new PHANTOM LEGION collector edition.

 

More than a fragrance: a rush of adrenalin.  A portal between the Paco Galaxy and interactive online entertainment.  A new, ground-breaking partnership with Twitch, the platform that has changed the digital landscape, for a global e-sport event: the PHANTOM LEGION TOURNAMENT.

 

The PHANTOM LEGION x TWITCH partnership is a natural fit. Paco Rabanne’s feel-good fragrance is all about inclusiveness – an invitation to an intergalactic party where everyone can come. As the party morphs into an interactive gaming event, the same values apply. Team spirit. Togetherness. Energy.

 

At the PHANTOM LEGION TOURNAMENT, everybody is invited to play, for a chance to team up with their favorite Twitch gamer. The stakes are high.  Will you be one of the chosen players?

 

THE PHANTOM LEGION X TWITCH TOURNAMENT: RULES OF ENGAGEMENT

Powered by top gaming influencers who embody the values of PHANTOM LEGION, the tournament will take place in 10 different countries. It is expected to attract 3 M + viewers in a massive takeover of Twitch screens by PHANTOM LEGION visual codes.

The kick-off introduces gamers to the Paco Galaxy. During a two-hour, interactive livestream, PHANTOM LEGION’s superstar ambassadors unbox the new collector edition, present the tournament and invite their fans to enter.

Anyone can apply, chat with the host, interact with other viewers, and customize the Twitch screen with PHANTOM LEGION emojis... Are you ready to step into the arena?

Then comes the rush of the tournament. A unique chance for selected gamers to partner up with their favorite streamer to play a video game during a second livestream. The stakes are high. In each country, one gamer will be elected the Most Valuable Player, and welcomed as a proud member of the PHANTOM LEGION.

Throughout the PHANTOM LEGION TOURNAMENT, viewers will be able to discover the fragrance by winning samples. Beyond many exclusive prizes, the MVP and other finalists get the thrill of battling or partnering with a top streamer.

THE PHANTOM LEGION BOTTLE. ULTRA-COLLECTIBLE. UTTERLY PACO RABANNE.

 

In the New Collector Edition, Paco Rabanne’s iconic robot gears up to lead the PHANTOM LEGION with an ultra-collectible combat print inspired by the world of gaming. A cool match of chrome and camo that takes PHANTOM to a whole new level, with a grey, black, and silver pattern stamped on PHANTOM’s 100 ml format and on the box.

 

An exhilarating piece of disruptive design, PHANTOM’s bottle is based on a concept by perfume industry legend Pierre Dinand and adapted by Studio Ange. But the gleaming retro-futurist robot is more than just a perfume bottle. It’s Paco Rabanne’s first connected perfume bottle, with a contactless communication NFC chip embedded in the spray cap.

 

Just touch your smartphone to the top of the robot, and you unlock exclusive contents curated by Paco Rabanne. With the launch of PHANTOM LEGION, expect a drop of exciting new features. 

Now all you need to do is spray… Game on.

PHANTOM EAU DE TOILETTE. FEEL-GOOD. FUTURISTIC. SUSTAINABLE.

 

The new collector edition contains the original PHANTOM eau de toilette. A mind-bending, addictive aromatic men’s fragrance born from the clash between luxury craftsmanship and new tech. A match between an energizing green flash of lemon, ultra-creamy lavender, and sexy woody vanilla.

 

To conceive PHANTOM, Paco Rabanne assembled four of the Most Valuable Players in the world of perfumery:  Loc Dong for his crazy creativity, Juliette Karagueuzoglou for her exquisite knowledge of natural materials, along with the Master Perfumers Dominique Ropion and Anne Flipo for their ability to fine-tune the most powerful, long-lasting fragrances.

 

The result is a game-changer, as gleaming and streamlined as a space-age speedster. And because Paco Rabanne is all about the future, PHANTOM’s 100% made-in-France formula is bursting with first-rate natural, sustainably grown and ethically harvested natural materials.

 

Clean. Vegan. Conscious. And sexy too…  You’ve got a winner.